In addition, Dave’s Hot Chicken has partnered with strategic consultancy Rosy Finch to forge a business-driven relationship in support of the restaurant chain’s growth. “Dave’s Hot Chicken is on a cultural rocket and needs to keep reaching audiences in standout ways,” said Brittany Mosley, CEO and Co-Founder of Rosy Finch. “UFC uniquely drives instant brand recognition and conversation, making this a perfect match.”
Branded Entitlements and Activations
As an Official Partner of UFC, Dave’s Hot Chicken will be integrated into broadcast features throughout the Main Card of all UFC Pay Per Views, universally recognized as the biggest events in combat sports. In addition, Dave’s Hot Chicken will receive prominent brand placement inside the world-famous Octagon® at select Pay-Per-Views and Fight Nights, providing Dave’s Hot Chicken with meaningful visibility before more than 700 million fans in 170 countries, as well as an estimated 950 million households that receive UFC’s broadcasts.
Beyond the Octagon, UFC and Dave’s Hot Chicken will collaborate to creatively engage with fans to bring the partnership to life with elements that include a brand ambassador program featuring appearances, content, and creative campaigns with notable UFC athletes, fan sweepstakes for tickets to a major UFC event, VIP hospitality, and more.
Dave’s Hot Chicken will next activate the partnership at UFC® 314: VOLKANOVSKI vs. LOPES on Saturday, April 12 at Kaseya Center in Miami, Fla. The event features an electric main event that sees No. 1 ranked contender Alexander Volkanovski and No. 3 ranked contender Diego Lopes battle for the vacant UFC featherweight championship. In addition, exciting lightweight contenders No. 7 ranked Michael Chandler and No. 12 Paddy Pimblett lock horns in the five-round co-main event.
