YouTube star Zhong has signed a deal with Studio71 to partner on advertising sales and content production.
The popular star offers a distinct brand of long-form comedy videos centering on him performing unusual stunts, often focused on building structures in his home and other spots. Zhong boasts nearly 68 million followers on YouTube and 15.6 million on TikTok. Studio71 will plug Zhong into its channel, podcast and digital networks for content distribution as well as ad sales and sponsorship opportunities. The company will also help Zhong with production of his content to optimize the technical and sponsor potential of the major social and streaming platforms.
“Zhong has built one of the fastest-growing creator brands on YouTube with a massive global audience,” said Adam Boorstin, co-CEO of Studio71. “We’re excited to support the expansion of his business and help build new relationships with brand partners.”
The creator hails from Chinese and Russian descent and is now based in Los Angeles.
“I’ve spent years creating content for a global audience, and partnering with Studio71 is about leveling up the business side of what we do,” Zhong said. “Their experience with monetization and content protection lets my team and me stay focused on creating, while growing how and where our content makes an impact.”
Based in Los Angeles, Studio71 operates FAST channels and a collection of podcasts and apps distributed via YouTube, connected TVs and social media platforms. The company handles content production and distribution for client including custom content for brand clients. In all, the company publishes more 1,000 channels in partnership with creator clients.
