BETBY kicks off football season with new In-House Soccer Trading Model

BETBY has unveiled a new in-house soccer trading model ahead of the 2025 European football season.

BETBY’s in-house trading experts developed this semi-automated model, which uses mathematical algorithms to generate odds from raw data inputs. By lowering reliance on outside feed suppliers, the system aims to give operators more control over market creation and trading procedures.

Operators can now provide players with exclusive and localised markets thanks to this new model, which supports both major European leagues and lesser-known competitions.

BETBY wants to increase player engagement, retention, and conversion by providing the opportunity to develop original tournaments and betting options.

Andris Backovs, Head of Trading at BETBY, commented: “Our in-house soccer trading model marks a significant advancement in sportsbook flexibility and performance.

“By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock the potential for exclusive tournament experiences, just in time for the kick-off of Europe’s top leagues.”

Through its Betby.Games platform, BETBY is also growing its esports offerings in addition to its soccer trading innovations.

The company recently unveiled two new eSoccer games: a simulation-driven eSoccer game based on the PES franchise, and X-Battle FC, a fast-paced Blitz-style game that generates over 60,000 matches each month.

With more than 350 betting markets spread across more than 70 tournaments, these games appeal to a wide range of betting audiences by offering both quick gameplay.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, noted: “With the release of new titles in our eSoccer offering, we are significantly expanding opportunities for our operators. By following a localized approach, we focus on delivering the right content for each market.”

This dual approach to esports strengthens BETBY’s dedication to technological innovation and adaptability across the sports and esports verticals and enhances its overall sportsbook strategy.

BETBY’s trading strategy and esports portfolio work together to give the business the ability to provide operators with more intelligent and varied betting options for the rapidly expanding football and esports markets.