I Found the Best Black Friday Beauty Deals 2025, Up to 50% Off

As for what to snag, Mason Pearson remains the gold standard of luxury hairbrushes—an icon since the Industrial Revolution. In skincare, Augustinus Bader’s antioxidant-rich cream has achieved cult-status, while Dr. Diamond’s growth factor serum is a bona fide anti-aging powerhouse. And don’t overlook Fara Homidi’s Face Compact, which smooths imperfections with a skin-like finish—all while looking and feeling impossibly chic.

The Westman Atelier Black Friday sale is one of those rare moments when beauty lovers can score the brand’s coveted clean cosmetics at a true steal—these products almost never go on sale. Known for its thoughtful, skin-enhancing formulas and weighty, sculptural packaging, the brand is rolling out exclusive holiday sets at up to 52% off. Translation: more product, less cost. The Defined Lip Duo lets you tailor your perfect lip pairing, while the Clean Glow Trio features three of Westman Atelier’s bestselling complexion sticks. On the skin-care front, the Serum Trio is an ideal introduction to the brand’s luxe, treatment-driven formulas. And for anyone in need of a major brush refresh, the Petite Brush Set offers nine handcrafted mini brushes—made in Japan and designed to elevate any makeup routine.

Currentbody remains one of the leaders in the LED face-mask space. And while its Black Friday deals may not be the steepest of the season, any discount on these high-tech devices is worth jumping on. Several LED-powered kits are marked down by up to 14 percent, including the Face Mask Series 2 Kit (was $586, now $550), the Face & Hair LED Kit (was $1,330, now $1,195), and the brand’s Radio Frequency Treatment device (was $536, now $460). Get the deals now, while they last (and maybe double up on devices).

For the minimalist beauty lover, Merit’s Black Friday event is a can’t-miss moment—it’s quite literally the brand’s only sale of the year. Through Cyber Monday, you’ll get 20% off sitewide; and while supplies last, every order comes with an exclusive gift: limited-edition blotting papers housed in a custom Merit case. If you’re curious about the brand’s most beloved essentials, start with the Best Sellers Set, which includes everything from the cult-favorite cleanser to the fragrance and blush. Devotees of Merit’s white-floral perfume—an editor favorite here at Vogue—can restock with ease, while the No-Liner Lip Liner offers a soft, contour-like definition that enhances lips without harsh lines. And for the true Merit loyalist? The entire collection is up for grabs, at a steal.

Nancy Twine’s Briogeo has long been a go-to for healthier, more resilient hair—no matter the texture. Its Don’t Despair, Repair! deep conditioning mask was one of the first treatments I truly fell for. Clean, cruelty-free, and infused with naturally-derived ingredients, it left my strands noticeably stronger and silkier with every use. You can snag the mask—plus an exfoliating shampoo—in the Ultimate Hair Heroes Bundle, or opt for the Sculpting Crème to nail a slick-back bun or any polished style. The best part? These favorites, along with Briogeo bestsellers sitewide, are currently 30% to 50% off.

While you’re filling your cart with trending clothing and accessories at Revolve this Cyber Week, it’s well worth taking a peek at the beauty deals, too. The selection is unsurprisingly impressive. For starters, Charlotte Tilbury’s annual holiday set (its take on an advent calendar) returns, featuring both full-size and mini versions of the brand’s best sellers. The gadget lineup is equally enticing: NuFace’s complete set and Lyma’s coveted device bundle—both paired with skincare to enhance results—are marked down to irresistible prices. And if you’re on the hunt for a stocking stuffer, Ilia is offering a duo of its bestselling mascara in both mini and full-size formats.

SK-II stands as one of the most beloved Japanese beauty brands in the U.S., thanks in large part to its signature ingredient, Pitera—an antioxidant-rich, botanically-derived powerhouse infused throughout many of its bestselling formulas. Now through Cyber Monday, you can take 15% off a range of gift sets featuring the brand’s latest innovations, longtime cult favorites, and everything in between—from deeply hydrating sheet masks to airy essences and luxuriously rich face creams. You’ll even find gua shas and facial rollers to round out your self-care ritual.