EXCLUSIVE: Love Island star Lana Jenkins has signed with emerging creator agency NAO Talent.
The TV personality and an industry make-up artist is known for her role in the winter season of ITV2’s Love Island Season 9 in the UK, where she ultimately ended up as a runner-up.
Since then, she has returned to make-up artist work on TV productions such as Channel 4 soap Hollyoaks, BBC drama The Responder and Sky comedy Brassic, and continued building her social media profile, with more than 700,000 followers across Instagram and TikTok.
Her content usually follows her sharing make-up videos, lifestyle updates and insights into life on set. She also launched an interview podcast, In the Makeup Chair, which features conversions with guests about beauty, business and behind-the-scenes life.
Her new agency, NAO Talent, was quietly set up in September 2025 by creator-manager duo Amelia Olivia and Niamh Plunkett. They formed the business out of Olivia’s own creator career, after identifying a gap in the market for a management company that approaches careers and dealmaking from both a creator and commercial perspective.
Olivia is a well-established content creator who also began her career in the beauty industry. She has grown a community of more than 1.5 million subscribers across platforms.
“NAO Talent really was born out of our own lived experience,” Olivia told Deadline. “As my career as a creator grew, my manager Niamh and I realised that creators are effectively building full-scale businesses, but most structures were still treating them like short-term marketing channels.
“We’d gone from small gifting deals to global partnerships and billboards and it became clear that what moved the needle wasn’t luck, it was strategy, alignment and having someone in your corner who genuinely understands the creative and commercial sides of this industry. We launched NAO Talent together because there was a real gap for creator-first management that helps talent build sustainable, fulfilling careers – not just chase the next campaign.”
NAO’s co-founders believe the creator economy has evolved to the point they need proper infrastructure and well-being support to handle their newly-found fame. “Young creators are now founders, storytellers and cultural voices, but they’re often navigating brand deals, pricing, legal, creative direction and community management alone,” said Plunkett.
We hear NAO plans to unveil several new talent signings in early 2026.
“We’re interested in building careers,” added Olivia. “That means thoughtful partnerships, long-term ambassadorships, creative collaborations and brand work that makes sense for the talent and their audience.
“We’re also intentional about helping creators build equity and IP – whether that’s through product, media, licensing or other IP-driven opportunities. There’s a huge shift happening where creators aren’t just promoting brands, they’re co-creating them, and we want our talent to be at the forefront of that. Ultimately, we prioritise deals that feel aligned, strategic and sustainable – where creators are seen as partners with perspective, not just content producers with reach.”
Creator-focused agencies are popping in numbers as the industry evolves, with more and more stars who broken through on television shows signing with the newer companies or traditional agencies such as Curtis Brown, CAA or United Agents.
“At the core of it, we just wanted to take everything we’d learned – the wins, the mistakes, the messy middle – and use it to help other creators’ build incredible careers that they’re proud of, from real, lived experience,” said Olivia.
